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TIKTOK
GAME SITE
Game Site is the download page of game application on TikTok, which helps advertisers to direct users to the App Store for Android or IOS.
Holder
TikTok China @ ByteDance
Game Publishing Open Platform
Duration
Jun - Sep 2022
My role
Product Manager
Work with
1 Product Manager
2 UI/UX Designers
4 Operation Specialists
My work
Product planning
Requirement Prioritizing
Business Evaluation
Technical Evaluation
MVP Prototyping
Data monitoring
4 Software Engineers
2 Data Analyst
Project background
In order to meet the needs of the game developers Nuverse has partnered with for game promotion and user retention on the TikTok Game Site, the Game Site needs to expand additional marketing tools to drive core conversion metrics such as reservations, downloads and activations.
project management journey
Objective Establishment
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Key Benefit of Stakeholders
Objectives For Each Stage of A Game's Release
Objectives For Different User Scenarios
Market research
Product Planning
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User Flow
Data Feedback
After the first full release of the Gift Module, I conducted a funnel analysis of the three games that went live with the Gift Module, but found that the Gift Module did not have a positive impact on the download and reservation rate of the games, but instead led to a certain degree of decline in conversion rates for some games. After troubleshooting this, I found that some users were unable to understand this new module due to the unstable display of the gift pack images in the production environment.
Debugging & Iteration
DEMO
Open TikTok (Douyin) and scan the QR code to experience the TikTok Game Site.
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